{"id":3247,"date":"2025-04-30T12:49:00","date_gmt":"2025-04-30T12:49:00","guid":{"rendered":"https:\/\/www.thefutureisneutral.com\/?post_type=news&#038;p=3247"},"modified":"2025-06-03T13:50:06","modified_gmt":"2025-06-03T13:50:06","slug":"penser-long-terme-dans-un-monde-court-termiste-le-point-de-vue-de-the-future-is-neutral-a-changenow-2025","status":"publish","type":"news","link":"https:\/\/www.thefutureisneutral.com\/fr\/news\/penser-long-terme-dans-un-monde-court-termiste-le-point-de-vue-de-the-future-is-neutral-a-changenow-2025\/","title":{"rendered":"Penser long-terme dans un monde court termiste : le point de vue de The Future Is NEUTRAL \u00e0 ChangeNOW 2025"},"content":{"rendered":"\n<div class=\"herobanner-txt-img\" data-scroll data-scroll-section>\n    <div class=\"cp-inner max-w d-flex flex-wrap\">\n        <div class=\"left col-12 col-sm-6 col-sm-6\">\n            <div class=\"text\">\n                                    <h1 class=\"title\">\n                        <span class=\"anybody-c w-600 txt-46 uppercase c-white\">\n                           Penser long-terme dans un monde court termiste :                        <\/span>\n                                                    <br>\n                            <span class=\"anybody-c w-600 txt-46 uppercase stroke-c-white\">\n                                le point de vue de The Future Is NEUTRAL \u00e0 ChangeNOW 2025                            <\/span>\n                                            <\/h1>\n                \n                \n                            <\/div>\n\n        <\/div>\n        <div class=\"right col-12 col-sm-6\">\n                            <div class=\"img\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/04\/R-DAM_1661251-1.jpg\"\n                        alt=\"ChangeNOW 2025\"\n                    \/>\n                <\/div>\n            \n            \n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n\n<div id=\"cp-wysiwyg-block_f0b3cf8a35aec0ddf22e61f26ccc650c\" class=\"cp-wysiwyg\" data-scroll-section>\n    <div class=\"max-w cp-inner d-flex\">\n        <div class=\"col-12 col-lg-10 offset-lg-1\">\n\n                            <p><strong>The Future Is NEUTRAL a particip\u00e9 pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive au Sommet ChangeNow, r\u00e9affirmant ainsi sa volont\u00e9 d\u2019acc\u00e9l\u00e9rer le virage de l\u2019industrie automobile vers la circularit\u00e9.<\/strong><\/p>\n<p><strong>Organis\u00e9 les 24-26 avril au Grand Palais \u00e0 Paris, le Sommet ChangeNOW 2025 a r\u00e9uni plus de 40 000 acteurs du changement de 140 pays, des dirigeants d\u2019entreprise, des institutionnels, des start ups, etc.<\/strong><\/p>\n<p>Cette ann\u00e9e, The Future Is NEUTRAL a particip\u00e9 \u00e0 travers la prise de parole de son PDG, Jean-Philippe Bahuaud, qui s\u2019est exprim\u00e9 lors d\u2019une discussion sur le th\u00e8me \u00ab Penser \u00e0 long terme dans un monde \u00e0 court terme \u00bb.<\/p>\n<p><em>\u00ab Allier durabilit\u00e9 et comp\u00e9titivit\u00e9 est indispensable, pour r\u00e9pondent aux besoins imm\u00e9diats de nos clients, sans perdre de vue notre impact \u00e0 long terme. Les consommateurs finaux ne paieront pas plus simplement parce qu\u2019un produit est plus respectueux de l\u2019environnement. L\u2019Europe doit devenir bien plus comp\u00e9titive et r\u00e9aliste pour d\u00e9velopper des activit\u00e9s d\u2019\u00e9conomie circulaire. \u00bb<br \/>\n<\/em><strong>Jean-Philippe Bahuaud, CEO<\/strong><\/p>\n<p><strong>Durabilit\u00e9 &amp; comp\u00e9titivit\u00e9 : une alliance indispensable<\/strong><\/p>\n<p>La r\u00e9ussite de la transition \u00e9cologique repose sur sa capacit\u00e9 \u00e0 s\u2019int\u00e9grer dans les logiques \u00e9conomiques existantes.<\/p>\n<ul>\n<li>L\u2019\u00e9cologie ne doit pas repr\u00e9senter un surco\u00fbt pour les consommateurs<\/li>\n<li>Les entreprises doivent proposer des offres durables, accessibles et d\u00e9sirables<\/li>\n<li>La durabilit\u00e9 devient un levier de performance, pas une contrainte<\/li>\n<\/ul>\n<p><strong>Penser le temps long, agir sur le court terme<\/strong><\/p>\n<p>La mutation \u00e9cologique s\u2019inscrit dans une double temporalit\u00e9 : vision strat\u00e9gique et impact imm\u00e9diat.<\/p>\n<ul>\n<li>Le long terme fixe la direction<\/li>\n<li>Le court terme permet de progresser concr\u00e8tement<\/li>\n<li>Chaque initiative, chaque projet compte<\/li>\n<\/ul>\n<p><strong>Une responsabilit\u00e9 europ\u00e9enne<\/strong><\/p>\n<p>L\u2019Europe a un r\u00f4le strat\u00e9gique \u00e0 jouer dans la structuration d\u2019une \u00e9conomie circulaire ambitieuse.<\/p>\n<ul>\n<li>Associer ambition environnementale et performance industrielle<\/li>\n<li>Renforcer la comp\u00e9titivit\u00e9 \u00e0 l\u2019\u00e9chelle continentale<\/li>\n<li>S\u2019appuyer sur les fili\u00e8res cl\u00e9s comme l\u2019automobile<\/li>\n<\/ul>\n<p>\u00c0 travers ses solutions d\u2019\u00e9conomie circulaire dans le secteur automobile, The Future Is NEUTRAL transforme chaque fin de vie de v\u00e9hicule en opportunit\u00e9 de r\u00e9emploi, de r\u00e9paration ou de recyclage, et incarne pleinement cette volont\u00e9 de changement.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WusoCjWZpZc?si=iso6c4BB0sBsmYz-\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n                    <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n\n<div id=\"cp-download.-block_361351bd3a2a8f85389ad08fb420f60d\" class=\"cp-download\" data-scroll-section>\n    <div class=\"max-w cp-inner d-flex flex-wrap\">\n\n                    <div class=\"col-12 top\">\n                <h2 class=\"txt-32 c-white anybody-c w-600 uppercase subtitle\">\n                    DOCUMENTS                    <br>\n                    <span class=\"stroke-c-white w-600 stroke-light\">\n                                            <\/span>\n                <\/h2>\n            <\/div>\n        \n                    <div class=\"col-12 list d-flex flex-wrap\">\n                                    <div class=\"item-download\">\n                        <div class=\"inner d-flex flex-wrap\">\n\n                                                            <div class=\"img\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\"\n                                                srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/06\/R-DAM_1661251.jpg\"\/>\n                                        <source media=\"(min-width: 768px)\"\n                                                srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/06\/R-DAM_1661251.jpg\"\/>\n                                        <img decoding=\"async\"\n                                                src=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/06\/R-DAM_1661251.jpg\"\n                                                alt=\"ChangeNOW 2025\"\/>\n                                    <\/picture>\n                                <\/div>\n                            \n                            <div class=\"content\">\n                                <h3 class=\"txt-22 w-700\">The Future Is NEUTRAL \u00e0 ChangeNOW 2025<\/h3>\n\n                                <a href=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/04\/R-DAM_1661251-1.jpg\" class=\"d-flex doc-link\"  download=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/04\/R-DAM_1661251-1.jpg\" data-no-swup>\n\n                                    <svg width=\"16\" height=\"21\" viewBox=\"0 0 16 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.554 0.0871582L8.56816 13.6123L13.8104 8.59782L15.0818 9.92696L8.19827 16.5114L6.898 16.4826L0 9.27127L1.32914 7.99988L6.72889 13.6449L6.7147 0.089084L8.554 0.0871582ZM15 19.0729L0 19.0729L0 20.9129L15 20.9129V19.0729Z\" fill=\"white\"\/>\n                                    <\/svg>\n\n                                                                            <span> \n                                            T\u00e9l\u00e9charger                                            <span class=\"hidden-mobile\"> (JPEG, 915ko)<\/span>\n                                        <\/span>\n                                                                    <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item-download\">\n                        <div class=\"inner d-flex flex-wrap\">\n\n                                                            <div class=\"img\">\n                                    <picture class=\"width-100\">\n                                        <source media=\"(max-width: 767px)\"\n                                                srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/06\/R-DAM_1661248.jpg\"\/>\n                                        <source media=\"(min-width: 768px)\"\n                                                srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/06\/R-DAM_1661248.jpg\"\/>\n                                        <img decoding=\"async\"\n                                                src=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/06\/R-DAM_1661248.jpg\"\n                                                alt=\"ChangeNOW 2025\"\/>\n                                    <\/picture>\n                                <\/div>\n                            \n                            <div class=\"content\">\n                                <h3 class=\"txt-22 w-700\">The Future Is NEUTRAL \u00e0 ChangeNOW 2025<\/h3>\n\n                                <a href=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/04\/R-DAM_1661248.jpg\" class=\"d-flex doc-link\"  download=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/04\/R-DAM_1661248.jpg\" data-no-swup>\n\n                                    <svg width=\"16\" height=\"21\" viewBox=\"0 0 16 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.554 0.0871582L8.56816 13.6123L13.8104 8.59782L15.0818 9.92696L8.19827 16.5114L6.898 16.4826L0 9.27127L1.32914 7.99988L6.72889 13.6449L6.7147 0.089084L8.554 0.0871582ZM15 19.0729L0 19.0729L0 20.9129L15 20.9129V19.0729Z\" fill=\"white\"\/>\n                                    <\/svg>\n\n                                                                            <span> \n                                            T\u00e9l\u00e9charger                                            <span class=\"hidden-mobile\"> (JPEG, 4mo)<\/span>\n                                        <\/span>\n                                                                    <\/a>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n\n<div id=\"cp-cards-block_dcea427187b7468cb8d533de9dd0cee9\" class=\"cp-cards \">\n        <div class=\"cp-inner max-w\">\n        <div class=\"col-12\">\n            <h2 class=\"txt-72 anybody-c w-600 c-white mb-2\">\n                CES CONTENUS                                <br>\n                <span class=\"stroke-c-white w-600\">PEUVENT VOUS INT\u00c9RESSER<\/span>\n                            <\/h2>\n        <\/div>\n    <\/div>\n        <div class=\"cp-inner max-w d-flex flex-wrap list\">\n        <div class=\"swiper swiper-cp-cards\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n        <div class=\"c-white card-news\">\n            <div class=\"card-inner\">\n                <div class=\"img\">\n\n                                            <div class=\"img\">\n                            <picture class=\"width-100\">\n                                <source media=\"(max-width: 767px)\"\n                                        srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2024\/03\/resized.jpg\"\/>\n                                <source media=\"(min-width: 768px)\"\n                                        srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2024\/03\/resized.jpg\"\/>\n                                <img decoding=\"async\"\n                                        src=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2024\/03\/resized.jpg\"\n                                        alt=\"L\u2019INNOVATION, AU C\u0152UR DE L\u2019\u00c9CONOMIE CIRCULAIRE AUTOMOBILE\"\/>\n                            <\/picture>\n                                                    <\/div>\n                                                                <div class=\"tag anybody-c uppercase\">Articles<\/div>\n                    \n                <\/div>\n                <div class=\"text\">\n\n                    \n                    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srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/01\/R-DAM_1410406.jpg\"\/>\n                                <img decoding=\"async\"\n                                        src=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2025\/01\/R-DAM_1410406.jpg\"\n                                        alt=\"homme qui travaille dans l'usine\"\/>\n                            <\/picture>\n                                                    <\/div>\n                                                                <div class=\"tag anybody-c uppercase\">Articles<\/div>\n                    \n                <\/div>\n                <div class=\"text\">\n\n                    \n                    <h3 class=\"txt-22\">The Remakers et Continental collaborent sur le remanufacturing du convertisseur DCDC<\/h3>\n                    <!-- -->\n                                        <a href=\"https:\/\/www.thefutureisneutral.com\/fr\/news\/the-remakers-et-continental-collaborent-sur-le-remanufacturing-du-convertisseur-dcdc\/\" class=\"stretched-link\"><\/a>\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/div><div class=\"swiper-slide\">\n        <div class=\"c-white card-news\">\n            <div class=\"card-inner\">\n                <div class=\"img\">\n\n                                            <div class=\"img\">\n                            <picture class=\"width-100\">\n                                <source media=\"(max-width: 767px)\"\n                                        srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2024\/10\/KV_NEUTRAL-1.jpg\"\/>\n                                <source media=\"(min-width: 768px)\"\n                                        srcset=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2024\/10\/KV_NEUTRAL-1.jpg\"\/>\n                                <img decoding=\"async\"\n                                        src=\"https:\/\/www.thefutureisneutral.com\/app\/uploads\/2024\/10\/KV_NEUTRAL-1.jpg\"\n                                        alt=\"Renault &#038; SUEZ\"\/>\n                            <\/picture>\n                                                    <\/div>\n                                                                <div class=\"tag anybody-c uppercase\">Articles<\/div>\n                    \n                <\/div>\n                <div class=\"text\">\n\n                    \n                    <h3 class=\"txt-22\">SUEZ rentre au capital de The Future Is NEUTRAL<\/h3>\n                    <!-- -->\n                                        <a href=\"https:\/\/www.thefutureisneutral.com\/fr\/news\/suez-rentre-au-capital-de-the-future-is-neutral\/\" class=\"stretched-link\"><\/a>\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    <\/div>                            <\/div>\n            <div class=\"scrollbar-c\">\n            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